Even the most skilled and advanced
webmasters make mistakes that lead to security problems. This is most
often due to webmasters not giving much thought as to how even the
simplest action could be valuable to a hacker, or the general denial
that something bad could happen. There are many mistakes that new
webmasters and old web masters make that cause them to get banned or
blacklisted from search engines.
Some search engines are changing their
Algorithms every month due to a few bad SEO’s who are using techniques
to try and trick the search engines so that either their clients or
their own WebPages position higher in search engine ranking position
(SERP). We can say with almost a certainty that if you are using
illegal or worst yet outdated methods for the purpose of achieving
higher positioning you will be caught and banned.
Here are some of the most common mistakes webmasters and business owners make with their websites.
A website made by an amateur web designer will yield professional results.
Your business or organization website is
not the place to publish an amateur representation of your company,
organization or services. You are not just presenting your business
image to your local community and surrounding areas, but to the entire
world. Obtaining the professional services of an experienced and
knowledgeable webmaster will save you thousands of dollars in the design
and development of your website and business growth goals utilizing the
World Wide Web.
Cluttered Home Page
You have probably seen these sites there
is so much information on the page it makes it impossible to know where
to start first. Simplify the process and have a clear plan on where you
want your visitor to go. Simply put, make it easy for them. Start with
eliminating as many icons and buttons as possible. Keep it simple for
your visitors and they will not only stick around, but they just might
come back, which is a very good thing.
If you build a website, people will find you
One of the biggest mistakes today is
business owners fail to recognize the high importance of Internet
Marketing programs such as an ongoing Search Engine Optimization (SEO)
website marketing campaign. Your website needs to be designed and
developed by a professional webmaster and needs to include a real
internet marketing plan in mind from the get go.
Submitting multiple Pages with different titles
Submitting multiple versions of the
exact same page or a similar page for indexing. This method is called
Spam. Many web masters try to increase their page count by having
similar pages and only changing the title, subject or small word
changes.
Page swapping
This is where you submit a page that is
positioned high and after it is indexed you upload a different page with
the exact identical name and replace it. A huge mistake. SE’s don’t
like it and anyone who visit’s your site from a page that has been
swapped will most likely report you for spamming.
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